Consistency is often overlooked and one of the key factors to enduring a gracious career in the music industry, especially in a time when artists want the instant gratification of album sales following a project’s debut. Scott proves otherwise in this oversaturated market because he continues reinventing himself through various elements of his creative direction involving a massive tour, the limited availability of his personalized products and the extravagant undertaking of elaborate music videos. This edge has given him an advantage over other artists, especially in a week that consisted of competing projects that could have well had a chance at this week’s No. 1 spot on the Billboard 200.
After an announced delay, 6ix9ine dropped Dummy Boy on November 27, earning 66,000 equivalent album units — 10,000 of which were album sales -- over the course of three counting days towards the week’s tallies. The controversial rapper could have earned inflated album sales, and possibly scored a No. 1 album if he delivered the project on the original date of release, November 23. A full tracking week would have been in his favor, but the Brooklyn rapper delayed Dummy Boy after getting arrested on Sunday, November 18.
Luckily for Scott, through the combination of strategic planning, social media, merchandise and two shows at the Madison Square Garden, he prevailed to the untouchable top. This also lead to his domination of the Billboard Hot 100, scoring his first No. 1 with “Sick Mode” after two consecutive weeks at No. 2. The hit-single is also No. 1 on Hot R&B/Hip-Hop Songs and Hot Rap Songs Chart, leading both charts for six weeks.
The mastermind kicked off (in what seemed like) a calculated week of thrilling events to further launch his rise to fame as one of rap’s most influential figures in the current game. Beginning with his special Cyber Monday bundles on November 26, this round of merchandise/album bundles included a keychain, hats, T-Shirts and hoodies along with, of course, a digital copy of the album. Of the 31,000 albums sold, 29,000 were in download sales.
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Following the Cyber Monday deals, he set the Internet ablaze when hip-hop aficionados kept documenting his massive sold-out MSG production sets and unmatched energy on social media. He was the leading trending topic on Twitter over the course of two days, Tuesday, November 27 and Wednesday, November 28.From bringing out Kendrick Lamar for the iconic track “Goosebumps” to Kylie Jenner joining her rockstar boyfriend onstage for an electrifying rollercoaster ride, everything he does is heartfelt and personalized, which the fans appreciate so much. La Flame fans' loyalty stays true and keeps them coming back for more.
Kylie Jenner, who was named one of Forbes’ America's Richest Self-Made Women, documented her experience behind-the-scenes at MSG and posted two VLOGs on her official YouTube channel, both accumulating over 6 million views in total, respectively. Scott is known for impeccably (and humorously) boasting about his girlfriend on his No. 1 single, “Sicko Mode,” where he gives a smug shoutout to the beauty mogul for receiving such an honor from Forbes. “Baby mama cover Forbes, got these other b*tches shook,” he raps as he closes out the track with a bang.
The amount of content a fan could find on Scott is almost addicting, as he's consistently planting seeds in different areas of potential growth and watching those seeds grow into beautiful pieces of fan art experiences, accessible in more places than one.
Scott also managed to release a Skrillex remix version of “Sicko Mode” on Wednesday, November 28, which may have actually reverted listeners back to the original version and be part of the reason the track received an extra boost this past week. It was enough for a Hot 100 takeover after Ariana Grande had three consecutive weeks at No. 1 with “Thank U, Next.” And while one remastered remix sufficed for the week, that wasn’t enough for Scott as he continued providing content for his fans when he dropped the “Yosemite” music video on Friday, November 30.
During the week, in the midst of a music video drop and sold out arena shows, he also managed to have limited releases of merchandise, including official Astroworld Festival Merch from his Houston affair — lasting 12 hours on the website -- and the Cactus Jack and READYMADE T-Shirt collaboration.
Social media has enabled artists to directly interact with their fans, and Scott effectively utilizes this tool to give them the fan experience they desire. It’s almost as though La Flame fans want to feel a part of Scott’s lifestyle and these customized fan experiences allow them to do so while looking to Astroworld as their electrifying soundtrack.
His business approach of little supply and high demand combined with his “cool kid” factor and impressionable merchandise has transitioned him to hip-hop elite. While most artists simply share one or two social media posts in attempt to promote their work, he sees his approach as a way of life by making it organic and not too off-putting. He integrates his music, merchandise, punk rock aura and overall Astroworld experience to create an invincible, authentic brand. His No. 1 record nearly four months after its release date is a reflection of just that — reaping the benefits of a true rock star who values the business side as much as he does the creative. Scott is redefining what it means to be a rapper today and is en route to dominating more than just the charts.
After all, it’s Travis Scott’s Astroworld, and we’re just living in it.
Follow me on Twitter at@champagnelali.
Rodeo | ||||
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Released | September 4, 2015 | |||
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Length | 65:26 | |||
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Rodeo is the debut studio album by American rapper Travis Scott. It was released on September 4, 2015, by Epic Records and Grand Hustle Records. The album features guest appearances from Quavo, Future, 2 Chainz, Juicy J, Kacy Hill, The Weeknd, Swae Lee, Chief Keef, Kanye West, Justin Bieber, Young Thug, Toro y Moi and Schoolboy Q, while the production was provided by Scott himself, alongside several high-profile record producers such as Allen Ritter, Mike Dean, Metro Boomin, Frank Dukes, Sonny Digital and WondaGurl, among others.
Rodeo was supported by two singles: '3500' and 'Antidote'. The latter became his highest-charting single in the US Billboard Hot 100 at the time, peaking at number 16. The album received generally positive reviews from critics and debuted at number three on the US Billboard 200. It also debuted at number one on the US Rap Albums chart. In May 2017, the album was certified platinum by the Recording Industry Association of America (RIAA).
Travis Scott announced the release date for Rodeo through social media on July 17, 2015.[1] In the CR Fashion Book, Scott stated his life was like a rodeo and he feels like he is trying to stay on a bucking animal:
It's like a Beyoncé concert. The carnival, the livestock, and the show are all parts of the event. I feel like that's how my life is. The carnival is like my imagination—it's the drive behind my vision. Even though I don't feel like I'm at a point where my shit is at an all time high, we're working to get there. We are working to get to the level of where your magazine is and to stand on that level. The livestock show is the road to get to where I'm going. At this point, I'm riding a bull for just eight seconds and it's hard as fuck. But we made it.[2][3]
On January 26, 2015, to support the album, Scott announced he would embark on The Rodeo Tour with Young Thug and Metro Boomin.[4] On January 27, the following day, Scott released two new songs; 'High Fashion' featuring Future, and 'Nothing But Net' featuring Young Thug and PartyNextDoor. However, neither of them ended up being on the final version of the album.[5]
On June 12, 2015, a track titled 'Drunk' featuring Young Thug, leaked online.[6] However, it was still included on the album as 'Maria I'm Drunk' with an additional verse by Justin Bieber.
On June 8, 2015, Scott released the album's lead single, '3500', which features guest appearances from American rappers Future and 2 Chainz.[7][8] It peaked at number 82 on the US Billboard Hot 100.[9]
On July 29, 2015, Scott released the album's second single, 'Antidote'.[10] The song peaked at number 16 on the US Billboard Hot 100.[9] On April 14, 2017, the song was certified triple platinum by the Recording Industry Association of America (RIAA).[11]
Professional ratings | |
---|---|
Aggregate scores | |
Source | Rating |
AnyDecentMusic? | 5.5/10[12] |
Metacritic | 64/100[13] |
Review scores | |
Source | Rating |
AllMusic | [14] |
Clash | 6/10[15] |
Complex | [16] |
Consequence of Sound | C[17] |
Exclaim! | 6/10[18] |
HipHopDX | 3.5/5[19] |
Pitchfork | 6.0/10[20] |
Rolling Stone | [21] |
Spin | 5/10[22] |
XXL | 4/5[23] |
Rodeo received generally positive reviews from critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the album received an average score of 64, based on 15 reviews.[13] Roger Krastz of XXL stated, 'Overall, Rodeo has plenty of bangers and noteworthy collaborations that help bring out a fantastic trap sound that could bleed into the mainstream of hip-hop in no time.'[23] Jason Bisnoff of HipHopDX stated, 'Rodeo's back end after 'Antidote' begin to mesh together and gets repetitive.. Nonetheless, the originality of Scott's sound within this new movement provides for a strong rookie effort leaving the listener excited for a career that is just getting started.'[19] Trazier Tharpe of Complex stated, 'Travis Scott made an enjoyable album for his fans peppered with undeniable bangers for his detractors.'[16] David Jeffries of AllMusic stated, 'With Rodeo, Travis Scott becomes a designer drug.'[14] Steve 'Flash' Juon of RapReviews.com stated, 'Somewhere beneath all the hype and production he does shine through.'[24] Martin Caballero of The Boston Globe stated, 'His versatility, combined with a high-profile guest list, conspires against him; among 14 tracks, Scott conjures just a handful of moments that hint at untapped reserves of talent.'[25]
Matthew Cooper of Clash stated, 'Yes, the production is razor sharp, the beats are skewed and often very loud which makes them feel important, but in reality, it's all a façade; an image.'[15] Kevin Ritchie of Now stated, 'Scott goes for spacey sounds, stoner vibes and vocal filters, but despite the eclecticism, he's too elusive and bland for Rodeo to amount to a stylistic--let alone a subversive--statement.'[26] Sheldon Pearce from Pitchfork stated, 'He is most effective when he harshly distorts his vocals to create texture, and in the company of others he can serve as a welcome change of pace.'[20] David Turner from Rolling Stone stated, 'Left on his own, Scott can grow tiresome. 'I Can Tell' sounds monochromatic without another voice to push this astute curator. Some rock stars are better leading bands than going solo.'[21] Matthew Ramirez of Spin stated, 'This is a cold, calculated record lacking in personality, though it certainly tries to deliver something that Scott is incapable of.'[22]
Publication | Accolade | Rank | Ref. |
---|---|---|---|
Clash | Albums of the Year 2015 | 24 | |
Complex | Best Albums of 2015 | 36 | |
HipHopDX | The Top 25 Albums of 2015 | N/A |
Rodeo debuted at number three on the US Billboard 200, moving 85,000 album-equivalent units, of which 70,000 are pure album sales.[30] It also debuted at number one on the US Rap Albums chart.[31] As of November 2015, Rodeo has sold 110,000 copies in the United States.[32] In May 2017, the album was certified platinum by the Recording Industry Association of America (RIAA) for combined sales and album-equivalent units of over 1,000,000 units.[33]
Credits were adapted from the album's liner notes and Tidal.[34][35]
No. | Title | Writer(s) | Producer(s) | Length |
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1. | 'Pornography' |
| 3:51 | |
2. | 'Oh My Dis Side' (featuring Quavo) |
| 5:51 | |
3. | '3500' (featuring Future and 2 Chainz) |
|
| 7:41 |
4. | 'Wasted' (featuring Juicy J) |
| 3:55 | |
5. | '90210' (featuring Kacy Hill) |
| 5:39 | |
6. | 'Pray 4 Love' (featuring The Weeknd) |
|
| 5:07 |
7. | 'Nightcrawler' (featuring Swae Lee and Chief Keef) |
|
| 5:21 |
8. | 'Piss on Your Grave' (featuring Kanye West) |
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| 2:46 |
9. | 'Antidote' |
| 4:22 | |
10. | 'Impossible' |
| 4:02 | |
11. | 'Maria I'm Drunk' (featuring Justin Bieber and Young Thug) |
| 5:49 | |
12. | 'Flying High' (featuring Toro y Moi) |
| 3:28 | |
13. | 'I Can Tell' |
| 3:55 | |
14. | 'Apple Pie' |
|
| 3:39 |
Total length: | 65:26 |
Deluxe edition (bonus tracks) | ||||
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No. | Title | Writer(s) | Producer(s) | Length |
15. | 'Ok Alright' (featuring Schoolboy Q) |
| 6:57 | |
16. | 'Never Catch Me' |
| 2:56 | |
Total length: | 75:19 |
Track notes
Sample credits
Credits adapted from the album's liner notes and Tidal.[34][35]
Musicians
Additional personnel
| Technical personnel
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Chart (2015) | Peak position |
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Australian Albums (ARIA)[36] | 30 |
Austrian Albums (Ö3 Austria)[37] | 53 |
Belgian Albums (Ultratop Flanders)[38] | 50 |
Belgian Albums (Ultratop Wallonia)[39] | 52 |
Canadian Albums (Billboard)[40] | 5 |
Danish Albums (Hitlisten)[41] | 23 |
Dutch Albums (Album Top 100)[42] | 33 |
French Albums (SNEP)[43] | 54 |
German Albums (Offizielle Top 100)[44] | 60 |
New Zealand Albums (RMNZ)[45] | 22 |
Swiss Albums (Schweizer Hitparade)[46] | 14 |
UK Albums (OCC)[47] | 22 |
UK R&B Albums (OCC)[48] | 4 |
US Billboard 200[49] | 3 |
US Top R&B/Hip-Hop Albums (Billboard)[50] | 2 |
US Top Tastemaker Albums (Billboard)[51] | 10 |
Region | Certification | Certified units/Sales |
---|---|---|
Canada (Music Canada)[52] | Gold | 40,000^ |
Denmark (IFPI Denmark)[53] | Gold | 10,000^ |
United States (RIAA)[33] | Platinum | 1,000,000 |
*sales figures based on certification alone |
The best album by Travis Scott is Rodeo which is ranked number 2,093 in the overall greatest album chart with a total rank score of 1,053.
Travis Scott is ranked number 1,086 in the overall artist rankings with a total rank score of 1,662. Inazuma eleven go games nintendo.
Members who like this artist also like:Lana Del Rey, Julia Holter and Ab-Soul.
Product Details | Availability | Price | |||
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eBay.co.uk | Travis Scott - Rodeo CD Epic NEW Condition: New | Time left: 14h 58m 10s Ships to: Worldwide | £11.29 Go to store | ||
eBay.co.uk | TRAVIS SCOTT: BIRDS IN THE TRAP SING MCKNIGHT (LP vinyl *BRAND NEW*) Condition: New | Time left: 19h 8m 12s Ships to: Worldwide | £28.49 Go to store | ||
eBay.co.uk | TRAVIS SCOTT: ASTROWORLD (CD) Condition: New | Time left: 19h 50m 4s Ships to: Worldwide | £16.89 Go to store | ||
See full search results on eBay |
The following albums by Travis Scott are ranked highest in the greatest album charts:
Rank | Album | Artist | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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1. | Rodeo | Travis Scott | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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2. | Astroworld | Travis Scott | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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3. | Birds In The Trap Sing McKnight | Travis Scott | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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4. | Days Before Rodeo | Travis Scott | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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5. | Owl Pharoah | Travis Scott | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Overall band rank: |
# | Track | Rating | |
---|---|---|---|
1. | 90210 (from the album Rodeo) | 88/100 (48 votes) Comments: 0 comments | |
2. | Drugs You Should Try It (from the album Days Before Rodeo) | 88/100 (17 votes) Comments: 0 comments | |
3. | Maria I'm Drunk (Feat. Justin Bieber & Young Thug) (from the album Rodeo) | 87/100 (40 votes) Comments: 0 comments | |
4. | Antidote (from the album Rodeo) | 86/100 (44 votes) Comments: 0 comments | |
5. | Oh My Dis Side (Feat. Quavo) (from the album Rodeo) | 85/100 (40 votes) Comments: 2 comments | |
6. | Sicko Mode (from the album Astroworld) | 84/100 (65 votes) Comments: 3 comments | |
7. | Stop Trying To Be God (from the album Astroworld) | 84/100 (52 votes) Comments: 2 comments | |
8. | Goosebumps (from the album Birds In The Trap Sing McKnight) | 84/100 (23 votes) Comments: 1 comment | |
9. | Pick Up The Phone (from the album Birds In The Trap Sing McKnight) | 84/100 (18 votes) Comments: 0 comments | |
10. | Skyfall (Feat. Young Thug) (from the album Days Before Rodeo) | 84/100 (12 votes) Comments: 0 comments | |
11. | Through the Late Night (from the album Birds In The Trap Sing McKnight) | 83/100 (20 votes) Comments: 0 comments | |
12. | Days Before Rodeo: The Prayer (from the album Days Before Rodeo) | 83/100 (9 votes) Comments: 1 comment | |
13. | 3500 (Feat. Future & 2 Chainz) (from the album Rodeo) | 83/100 (38 votes) Comments: 2 comments | |
14. | Nightcrawler (Feat. Swae Lee & Chief Keef) (from the album Rodeo) | 83/100 (38 votes) Comments: 1 comment | |
15. | Apple Pie (from the album Rodeo) | 81/100 (26 votes) Comments: 0 comments | |
16. | Pray 4 Love (Feat. The Weeknd) (from the album Rodeo) | 81/100 (28 votes) Comments: 0 comments | |
17. | Mamacita (Feat. Rich Homie Quan & Young Thug) (from the album Days Before Rodeo) | 81/100 (9 votes) Comments: 0 comments | |
18. | Coffee Bean (from the album Astroworld) | 81/100 (36 votes) Comments: 1 comment | |
19. | Piss On Your Grave (Feat. Kanye West) (from the album Rodeo) | 81/100 (32 votes) Comments: 1 comment | |
20. | Way Back (from the album Birds In The Trap Sing McKnight) | 81/100 (15 votes) Comments: 0 comments |
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